Account Level
Core identity and qualification signals for the company entity. Focus on AI exposure and regulatory sensitivity.
Core Identity
Fundamental firmographic data.
AI Exposure Level
SignalHow integral is AI to their business model?
Regulatory Sensitivity
SignalRisk tolerance and compliance burden.
Data Risk Profile
Types of sensitive data they likely handle.
Buying Triggers
SignalEvents that create immediate need.
Account Fit Score
SignalWeighted composite of ICP match, AI exposure, and engagement signals.
Contact Level
People, roles, and individual behavior. Tracking the 'who' and their specific intent.
Identity
Standard contact details.
Buyer Role
SignalTheir function in the buying committee.
Attention Signals
SignalDirect engagement with your outbound or profile.
Content Consumption
SignalDepth of education and interest.
Conversation State
SignalThe actual status of the relationship, not just sales activity.
CRM Logic
The operating system for the sales process. Rules for advancement based on belief change, not vanity metrics.
Anti-Patterns (DO NOT Advance)
Activity does not equal progress.
Pro-Patterns (DO Advance)
SignalEvidence of engagement and curiosity.
Philosophy
SignalSales stages track belief change, not activity.
